One of the cleverer - or creepier - innovations of some recent handsets is the ability to respond to where we're looking. Eye tracking technology can scroll pages automatically as we read, and locks the phone when we look away. It can also detect things like which adverts we look at and for how long - possibly even our response to them.
Eye tracking uses a process called corneal reflection tracking. The phone's camera and an infrared microprojector are directed toward your eye, creating a reflection pattern. Image processing software scans the pattern to identify where the pupil is, which can then be used to track the position of your eyes and gaze point.
As well as where you're looking, eye tracking can tell how often you're blinking, or even when your pupils dilate - potentially providing feedback on your emotional reaction to whatever you're looking at. Next time you're using your smartphone, make sure you know who's watching who!
Other innovations of the Galaxy S4: touchless control with "Air Gestures", WatchON TV service, KNOX mobile security features.